Turn Growth
Into a Science.
Apex connects communication, experimentation, attribution, and revenue so organizations can understand what actually drives customer value and continuously improve.
No credit card · No platform fees · No MAU traps
The Platform
Five pillars. One learning system.
Experiments on every surface. Messaging that learns. Mobile attribution. A partner network. A living belief graph. Five pillars on one engine, and every pillar makes the next one smarter.
Every pillar feeds the next. See the loop.
How It Works
The scientific method,
built into your growth stack.
Observe what happens. Form a hypothesis. Test it. Learn from the result. Repeat. Apex automates this cycle and compounds your team's intelligence over time.
Choose your depth. Same system, three levels of detail.
Ecosystem
Signal in. Decisions out.
Apex reads from the tools you already use and acts through built-in execution capabilities. Your stack stays. Apex makes it smarter.
Integrations
Data flows in from your stack
Google Analytics 4
Analytics
Google Ads
Ad Platforms
LinkedIn Ads
Ad PlatformsMeta Ads
Ad Platforms
HubSpot
CRM
Stripe
PaymentsQuickBooks
Revenue
Microsoft Clarity
Behavior AnalyticsApex SDK
Event CollectionSalesforce
CRMMixpanel
AnalyticsAmplitude
AnalyticsPostHog
AnalyticsSegment
CDPActions
Decisions flow out as actions
Experiment Engine
Task Generation
Budget Allocation
Approval Workflows
Webhooks
Slack Notifications
Observe · Hypothesize · Test · Learn · Repeat
Built for Growth Teams
You know these problems.
Every growth team fights the same battles: disconnected signals, decisions based on intuition, and intelligence that evaporates between campaigns. Apex solves them regardless of your vertical.
Whether sales-led, product-led, or hybrid — close the loop from spend to revenue.
You can’t connect ad spend to closed revenue
Your analytics shows clicks. Your CRM shows deals. Nobody connects them. CAC and payback period are educated guesses.
Apex maps every event to channel spend and pipeline value. CAC and payback are always current.
Your experiments optimize for vanity metrics
A $50K enterprise demo and a free trial sign-up are not the same. Your tests can’t tell the difference.
Experiments scored by real business value per dollar. Pipeline, not pageviews.
Your team learns something every week — and loses it by next quarter
Insights live in dashboards nobody re-reads, experiments nobody references, and tribal knowledge that leaves when people do.
Apex turns every signal into institutional memory. The loop compounds — so the 50th decision is dramatically better than the first.
Same platform. Different verticals. The scientific method works everywhere. Your integrations, metrics, and experiments adapt to your business, but the intelligence loop stays the same.
Three Interfaces
Three ways to build
intelligence.
Connect your AI agent via MCP for persistent intelligence. Drop in a script tag for zero-code experiments. Or pipe data from your existing stack through native integrations.
The Data Flywheel
Every user makes the system smarter for every other user.
Apex aggregates anonymized patterns across all organizations: scoring configurations, experiment outcomes, model drift signals. The result is better default templates, industry benchmarks, and AI recommendations that improve with scale. It is the same network effect that made Stripe's fraud detection and Shopify's conversion benchmarks defensible.
Templates
Default scoring models improve as more companies across verticals contribute data
Benchmarks
Compare your weighted performance against similar companies in your vertical
Recommendations
AI suggestions get better as the system learns what works across industries
Pricing
Free up to your scale.
Then pay for what you use.
One Pay-as-you-go plan. Every feature included. Enterprise adds SSO, SLA, and dedicated infrastructure when you need it. No platform fees, no MAU traps, no seats.
Pay-as-you-go
Every feature. Usage-based. No platform fee.
At your scale: 5M events, 50K sends, 1M CAPI conversions, 500 AI generations.
$5.2K / mo cheaper vs the PostHog + Customer.io + Northbeam + Impact bundle (~$5.6K / mo).
- Every feature included — no capability gates
- Unlimited seats
- Free up to your scale, usage-based after
- Per-meter pricing — only pay for what you use
Full calculator + per-meter free-tier limits on the pricing page.