B2B SaaS

Close the loop from ad spend to pipeline revenue.

B2B SaaS growth teams make hundreds of decisions a quarter — but rarely build on the last one. Apex connects every event to channel spend and pipeline value, turning isolated signals into compounding intelligence.

Free forever · No credit card required

The Problem

Growth teams at B2B SaaS companies know these problems.

You can’t connect ad spend to closed revenue

Analytics shows clicks. CRM shows deals. Nobody connects them. CAC and payback period are educated guesses.

Apex maps every event to channel spend and pipeline value.

Your experiments optimize for vanity metrics

A $50K enterprise demo and a free trial sign-up are not the same.

Experiments scored by real business value per dollar.

Every insight dies in the tool that created it

Your A/B test results don’t inform your scoring model. Your attribution data doesn’t shape your next experiment. Context is trapped.

Apex connects signals across your stack into a single learning loop that compounds over time.

Key sensors

Google Ads

LinkedIn Ads

HubSpot

Google Analytics 4

Stripe

Key metric: Cost per weighted pipeline dollar

How It Works

Three steps to evidence-driven SaaS growth.

Connect your ad platforms and CRM

OAuth into Google Ads, LinkedIn Ads, HubSpot, and Stripe. Data flows in within minutes.

Score every event by pipeline value

Apex weighs a $50K enterprise demo differently from a free trial signup. Your scoring model is transparent and testable.

Run experiments evaluated by real business impact

Every experiment measures weighted business value per dollar — pipeline, not pageviews.

Every Growth Model

Sales-led, product-led, or hybrid — Apex adapts.

Not every SaaS company sells the same way. Apex configures your funnel, scoring model, and dashboard to match how your customers actually buy.

Sales-Led Growth (SLG)

Demos, calls, proposals. Score leads by pipeline value and ICP fit. Track CAC against closed-won revenue.

MQL scoring
Pipeline attribution
Sales cycle tracking

Product-Led Growth (PLG)

Users sign up and find value on their own. Score by activation, usage depth, and expansion signals.

PQL scoring
Activation funnels
Usage-based signals

Hybrid (SLG + PLG)

Small deals self-serve, larger ones involve sales. Dual-track scoring weights both intent and product usage.

Dual MQL + PQL scoring
Adaptive funnels
Segment-aware experiments

Start building your growth intelligence.

Connect your stack. Score by pipeline value. Run experiments that move the needle.