E-commerce

Optimize the full funnel from first click to repeat purchase.

E-commerce teams optimize for ROAS but miss the full picture. Apex connects acquisition cost to gross margin and lifetime value — so every experiment measures real profitability.

Free forever · No credit card required

The Problem

E-commerce growth teams fight these battles daily.

ROAS looks great but profit margins are shrinking

Optimizing for revenue, not profit. High-ROAS campaigns drive low-margin products.

Apex scores conversions by gross margin, not just revenue.

No connection between acquisition and lifetime value

You know which channels drive first purchases. No idea which drive repeat buyers.

Identity resolution links acquisition source to repeat purchase behavior.

Every seasonal shift resets your playbook

What worked in Q4 fails in Q1. No system retains what you learned.

Apex captures seasonal patterns as structured knowledge.

Key sensors

Google Ads

Meta Ads

Stripe

Google Analytics 4

Key metric: Profit per acquisition dollar

How It Works

Three steps to profitable e-commerce growth.

Connect your ad platforms and Stripe

OAuth into Google Ads, Meta Ads, and Stripe. Acquisition cost meets revenue data within minutes.

Score by gross margin and predicted LTV

Apex weighs conversions by profitability and predicted lifetime value — not just first-order revenue.

Run experiments that optimize for profitability

Every experiment measures real margin impact. Seasonal knowledge compounds across years.

Subscription & DTC

Built for recurring revenue, too.

Subscription boxes, membership programs, and DTC brands with recurring billing need more than first-purchase ROAS. Apex tracks subscriber LTV, churn cohorts, and expansion revenue so your experiments optimize for retention — not just acquisition.

Churn Cohorts

See which acquisition channels produce subscribers that stick.

LTV by Segment

Compare lifetime value across product lines, plans, and campaigns.

Expansion Revenue

Track upsells and plan upgrades back to the experiments that drove them.

Start building your growth intelligence.

Connect your stack. Score by profitability. Run experiments that measure real margin impact.