Ecosystem
The Apex Ecosystem
Sensors read from your existing stack. Actuators execute decisions. The intelligence layer sits in the middle — compounding what your team learns.
Sensors
Data flows in from your stack
Live
Google Analytics 4
AnalyticsWeb and app analytics with event-based tracking.
Data
Sessions, users, conversions, bounce rate via GA4 Data API
Google Ads
Ad PlatformsCampaign performance and conversion data from Google Ads.
Data
Campaign spend, impressions, clicks, conversions via GAQL
LinkedIn Ads
Ad PlatformsB2B advertising metrics and conversion tracking.
Data
Cost, impressions, clicks, conversions via Ad Analytics API
Meta Ads
Ad PlatformsFacebook and Instagram ad performance data.
Data
Spend, impressions, clicks, conversions via Graph API
HubSpot
CRMDeal pipeline and contact associations.
Data
Deals, pipeline value, contact associations
Stripe
PaymentsRevenue and customer attribution from payments.
Data
Charges, revenue, customer attribution
QuickBooks
RevenueInvoice-based revenue attribution and lifetime value tracking.
Data
Paid invoices, credit memos, customer LTV
Microsoft Clarity
Behavior AnalyticsSession recordings, heatmaps, and behavioral insights.
Data
Dead clicks, rage clicks, scroll depth, session recordings
Apex SDK
Event CollectionFirst-party event collection from your product.
Data
Page views, clicks, form submissions, UTM attribution, experiment exposure
Coming soon
Salesforce
CRMEnterprise CRM and pipeline data.
Data
Opportunities, pipeline, contact data
Mixpanel
AnalyticsProduct analytics and funnel analysis.
Data
Product analytics events, funnels
Amplitude
AnalyticsBehavioral analytics and cohort analysis.
Data
Behavioral analytics, cohorts
PostHog
AnalyticsProduct analytics with session replay.
Data
Product analytics, session replay
Segment
CDPEvent routing from any source.
Data
Event routing from any source
Actuators
Decisions flow out as actions
Live
Experiment Engine
A/B tests, multi-variate tests, Thompson Sampling bandits. Server-side and client-side. Deterministic assignment.
Task Generation
Evidence-backed tasks with expected impact, urgency, and linked evidence from past experiments.
Budget Allocation
Autonomous spend reallocation with configurable guardrails. Moves budget toward what works.
Approval Workflows
Budget changes, experiment launches, and model updates require human approval. Full audit trail.
Coming soon
Webhooks
Push decisions and events to any system via HTTP callbacks
Slack Notifications
Real-time alerts for experiments, anomalies, and recommendations
Data flow
Your Tools → Sensors → Apex Intelligence Layer → Actuators → Actions
How Integration Works
Connect in under 5 minutes. OAuth for most sensors — click, authorize, done. The Apex SDK is a single script tag.
OAuth sensors (Google Ads, LinkedIn Ads, Meta Ads, HubSpot, Stripe, QuickBooks): Sign in with your account, grant permissions, and Apex syncs data automatically. No API keys to copy.
Service accounts (GA4): Download a JSON key, upload to Apex, and we handle the rest.
Apex SDK: Add one script tag to your site or install via npm. Page views, clicks, form submissions, and experiment exposure flow in automatically.