Comparison
Apex vs AppsFlyer
AppsFlyer is a mobile measurement partner (MMP) — a focused attribution platform for mobile installs and post-install conversions. Apex covers mobile attribution alongside web measurement, communications, partner network, experiments, and ML recommendations. Same generous-free posture; broader surface.
Monthly forever vs. one-time welcome.
AppsFlyer's Zero / Growth plan gives you 12,000 free conversions in your first year. After that, every conversion is $0.07. No monthly free tier resumes. Apex gives you 1,500 paid-channel attributions every month, forever, at $0.05 per attribution after.
Year 1 free attribution
18,000
Apex 1,500 × 12 months
AppsFlyer: 12,000 (one-time)
3-year free attribution
54,000
Apex 1,500 × 36 months
AppsFlyer: 12,000 (still)
Apex advantage over 3 years
4.5×
Gap widens every year after
~30% cheaper at every volume.
Above the free tier, Apex charges $0.05 per paid-channel attribution. AppsFlyer's Growth plan charges $0.07 per conversion. The savings compound at scale.
| Monthly attributions | AppsFlyer cost | Apex cost | Savings |
|---|---|---|---|
| 5,000 | $350/mo | $175/mo | $175 (50%) |
| 25,000 | $1,750/mo | $1,175/mo | $575 (33%) |
| 100,000 | $7,000/mo | $4,925/mo | $2,075 (30%) |
One platform vs. a single-purpose MMP.
AppsFlyer does mobile attribution. Apex covers attribution alongside the rest of your growth stack — web measurement, email + push, partner network, experiments, ML recommendations. All metered on the same monthly-reset model.
| Capability | Apex | AppsFlyer |
|---|---|---|
| Free tier shape | 1,500 paid-channel attributions every month, forever | 12,000 conversions in your first year only |
| 3-year free attribution total | 54,000 | 12,000 |
| Price per attribution above free | $0.05 | $0.07 (Growth plan) |
| Web measurement | Included (1M events/mo free) | Not in scope |
| Communications (email + push + in-app) | Included (10K sends/mo free) | Not in scope |
| Experimentation across surfaces | Included (1M variant assignments/mo free) | Not in scope |
| Partner network + commission ledger | Included (Stripe Connect passthrough at cost) | Not in scope |
| ML recommendations across the causal chain | Included (cross-customer data co-op opt-in) | Not in scope |
| SDK platforms | iOS + Android + Web + Server Events API | iOS + Android |
| Fraud protection | Trust tier engine + holdback ledger | Protect360 (paid add-on on Growth+) |
| Data export | Raw event export + S3 bucket included | Data Locker is an Enterprise add-on |
Honest comparison disclaimer. AppsFlyer is the category leader in mobile attribution and the right answer for teams who need ONLY mobile attribution at enterprise scale (1M+ conversions/year) and value their vendor ecosystem (1,000+ integrations). Apex is the right answer for teams who want mobile attribution as part of a consolidated growth stack and prefer monthly-reset pricing. Numbers above are AppsFlyer's published rates as of 2026-05-27; sales-negotiated Enterprise contracts may differ. We do not name specific customers as references in this comparison.